The Pioneer-Migrator-Settler Map

Pioneer-Migrator-Settler Map

Plot your company's current and future portfolio

Pioneer

Value Innovation

Which of your offerings deliver a true leap in value — unprecedented value that opens a new frontier?

Migrator

Value Improvement

Which of your offerings improve on the competition, but don't offer a true leap in value?

Settler

Value Imitation

Which of your offerings are "me-too's"?

◎ AI Portfolio Analysis

⚑ Challenge My Map

Add Offering

Add a product or service from your portfolio.

Offering Name

Description

Revenue Size

⚠

Rename Period

Period Name & Year

Rename Offering

Offering Name

✦ AI Suggest Portfolio

Tell us about your company and AI will research and suggest your current portfolio offerings, categorised as Pioneers, Migrators, or Settlers.

Company Name

Location

Website URL

Researching portfolio…

Offering

Name

Description

Revenue Size

⚠Revenue must include a unit — e.g. 5M, 800K, 2B

Category

Scope Selection Criteria

The ideal offering for your blue ocean initiative should meet all or the greatest subset of these four criteria:

It is a settler or low migrator — only slightly above settler status, making it clear it is currently swimming in a red ocean It is headed by a manager who is eager to break out of the red ocean and believes that fundamentally rethinking the strategy is key No other major initiatives are currently underway in this unit The offering has its back against the wall — not just swimming in a red ocean, but also facing competitive pressure, declining margins, or operating in the red